Quiksilver’s siteLA
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The siteLA Loft, photo courtesy of JCReport
If you’re a pro surfer, chances are you’ve got a few big brands fighting for that coveted space on the back of your wetsuit. But for someone working in the creative industries, sponsorship isn’t quite so easy to come by. Quiksilver is seeking to change that with its newest venture, siteLA, which provides support and exposure for six up-and-coming female visionaries. And although the project was designed to launch Quiksilver’s first womenswear collection, we’ve yet to see any gratuitous flashing of logos.
Since February, the six women have held residence in an 1800-foot studio and exhibition space in LA’s Silverlake neighborhood. Their individual projects don’t seem to have much in common, but for the next year, they’ll be working together to develop public programs and events at the venue—think album release parties, art exhibitions and workshops that have a link to their own projects.
Read full story at JCReport
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