Sassi Holford Designs Royal Wedding Gown
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Photo Credit: Thirty6Red
When Autumn Kelly made her visit to Sassi Holford’s bridal shop in London’s Fulham Road, five months ago, she was simply a beautiful blonde who wanted to look beautiful on her wedding day.
“She was incognito,” says the designer. “She made an appointment just like a regular client. It wasn’t until her second visit she told me, ‘I think I should mention I am marrying Peter Phillips, it’s going to be a Royal wedding.’ Her main concern was that the dress expressed her personality, but most importantly was appropriate.”
Sassi’s first concern was almost disbelief. “I couldn’t believe that after 27 years, here I was making a bridal gown for a royal wedding. It’s the sort of thing that only happens once in a lifetime, if at all. It’s not as if I am a big celebrity choice; I am a bit of a hidden secret.”
Sassi was certainly an off-the-radar choice for the girl who married the man who is 11th in line to the throne, and for whome she renounced her Catholic faith. Although she is a regular at the Designer Wedding Show in Battersea Park, and has built up an impressive roster of lesser-known society brides, her shop in Lonodn’s fashionable Fulham Road, SW3, only opened five years ago.
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