Ten Preppiest Fashion Labels
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Photo Credit: Hjem
Long before Ralph, Tommy, and Tory dabbled in country club-chic, brands all along the Eastern seaboard pioneered—and perfected—distinctive preppy styles. In honor of summer’s arrival—and with it, many picturesque clambakes, tennis matches, and polo games—we pay homage to iconic blue-blood brands. So before you board the puddle-jumper or pour yourself a T&T, take cues from this short-list when planning your preppy summer wardrobe:
Lilly Pulitzer - Jackie Kennedy—the patron saint of all-American style—was one of the first lady-like tastemakers to sport Lilly Pulitzer’s distinctive, patterned frocks. (The former First Lady and the designer were class-mates at the Chapin school in Manhattan’s Upper East Side.) Since the Palm Beach-based label’s inception in the late ‘60s, many of Jackie O’s fans (and really, who isn’t one!?!) have followed suit.
Stubbs & Wootton - A favorite all along the Eastern Seaboard from Palm Beach (where the label got its start) to Newport, Stubbs & Wootton slip-ons are a staple of upper-crust attire.
Emilio Pucci - A favorite of the pearl-wearing set, Pucci’s swirling prints have been hostess-attire since the 1960s, when hostess-with-the-mostesses like C.Z.Guest and Babe Paley began sporting the Italian house’s signature frocks.
Vera Bradley - Vera Bradley’s quilted duffel bags are a frequent fixture on Nantucket ferries, Palm Beach puddle-jumpers, and Newport sidewalks. Fortunately for us, these cheery satchels–priced between $50 and $150–don’t require trust funds to purchase.
Sperry Topsider - Whether on or off the water, the yachting crowd often opts for the sweet, starboard-ready boat shoes from Sperry Topsider.
CK Bradley - Founded in 1999 by young Manhattanite Camilla Bradley (then a student at the prestigious Trinity school) CK Bradley features a candy-colored assortment of cheekily-printed belts, headbands, and more Blair Waldorf-worthy accessories.
David Yurman - Those that think of “summer” as a verb prefer the sophisticated, yet simple designs of David Yurman. The jeweler’s signature twist and buckle-accented baubles complement both private school wardrobes and doyenne dress.
Kenneth Jay Lane - Coral pendants, colorful enamel, and charming aquatic animals are key motifs in Kenneth Jay Lane’s cheap’n’chic baubles. (Because the diamond tennis bracelet can be so gauche to wear non-stop in the summer.)
LL Bean - A must-have from Cape Cod shores to South Hampton greens, monogram-ready totes from Maine’s L.L.Bean label appeal to those whose surname comes with stately roman numerals.
Vineyard Vines - Founded by former investment bankers, brothers Shep & Ian Murray, Vineyard Vines takes its name and aesthetic inspiration—think seersucker shorts, patchwork skirts, and ribbon belts—from the tony vacation hot-spot, Martha’s Vineyard.
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June 10th, 2008 at 7:59 am
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