Vivia Ferragamo: granddaughter of Salvatore, heir to the throne
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Photo Credit: Qiao-Da-Ye?????
Vivia Ferragamo started designing for the family business in the year 2002, and since the successful debut of her first collection, she has then found her niche in the fashion world and has never looked back. A graduate of the prestigious FIT, Vivia has built for herself a lucrative brand in Europe and Asia that has all the essentials of the modern woman’s luxurious lifestyle. From footwear and handbags to clothing and accessories, Vivia Ferragamo combines her creations with the meticulous detailing found in grandfather Salvatore’s workmanship with a fresh perspective of her own.
The new collection, named after her is inspired by the woman who “is at home with the world, very sophisticated yet playful and confident” — finding herself in the cosmopolitan streets of Berlin.
“Berlin symbolizes modern freshness, a vanguard notion and streetwise class,” she explains. This vision translates into a perfect storm of edgy leather separates, chalet-ready knits and gladiator-detail boots complete with her grandfather’s signature wedge heel.
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